Papa Johns Marketing

As we all know, Papa Johns as a company has had an interesting year to say the least. They decided to fire the CEO, Founder, and face of the company for being a racist bigot. When "Papa John" himself couldn't refrain himself from making racially charged comments, during a training designed purposely to combat his outbursts, Papa Johns as a company decided to move on and into a total re-brand. Of course this is a case of serious damage control from Papa Johns as they have seen a huge amount of backlash for their former CEO's comments. Not even mentioning all the public outcry they also lost their sponsorship with the NFL to their rivals Pizza Hut. Papa Johns then decided to disassociate completely from their former CEO removing his face from the logo and any branding. Now in a new effort they have decided to release a new set of commercials directed more towards their franchisees. In these commercials they show owners of privately owned Papa Johns who are of all different cultures and backgrounds. In these commercials these people explain how long they have owned a Papa Johns and how they have always been inclusive towards everybody. The franchisee owners state how they are all privately owned pizza places and their views do not match the views of their former CEO. This is an effort by Papa Johns Corporate to show consumers that these franchisees are the ones losing the most from the boycott. Papa Johns hopes showing people from all races and backgrounds that are Papa Johns employees and owners will convince consumers that their views lie different than the former CEO. I personally think this is the right direction for Papa Johns to go in and they should try to keep moving away from their former CEO and continue on this path of being inclusive for all.